Exiting T20 Worldcup 2009

The Twenty20 cricket format has been a big hit and has strengthened its position further with the recently concluded IPL2. However, it was the maiden ICC T20 World Cup that set the ball rolling, and with India winning the championship, the Cup of joy runneth over.

Indian players are divided into the eight different IPL teams and enough action happens around these teams, whereas for a country team, T20 World Cup having a national connect has wider reach of audience as compared to IPL. However, it would not be fair to compare the two – T20 and IPL – because they are two different things as both are bigger for their own reasons, and even in viewership profile there is not much difference as they have their own element of following

he T20 World Cup 2009 should be better than the 2007 World Cup and with India as the defending champions, the enthusiasm for the game has only doubled, but viewership will only matter depending on India’s performance. Nevertheless, on the flip side, given that a lot of cricket has already been played, there is also a lot of caution on how much cricket one can take

T20 was very new last year, this year the expectations are very high because India is the defending champions and since most of the players have got practice in the IPL2 itself, therefore, making consumer interest a little more higher than last year

The T20 World Cup 2009 is scheduled to be held from June 5-21, 2009, in England.